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Kenyan Woman Takes On The $532 Billion Beauty Industry

In Kenya, the beauty and cosmetics industry has become the new hub of investment that is pulling in both foreign and local entrepreneurs to establish new lines of beauty products. Despite its attractiveness, however, 70% of women say they still don't feel represented in the images they see on beauty brands every day.


This contradiction propelled by mainstream beauty industry is what pushed one Brenda Wangeci to launch her beauty line targeting ordinary African women.

The beauty industry is one of the biggest money spinners in the world today. It is valued at $532 billion, according to a new report from retail analytics firm Edited.


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