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Visa Empowers Female Entrepreneurs
Visa has launched a new campaign initiative called ‘She’s Next’, which seeks to empower and encourage African female micro-and small-business owners as they fund, run and grow their businesses across the continent.
The global expansion of the campaign was announced at the 28th World Economic Forum on Africa in Cape Town, as part of Visa’s ongoing commitment to support female entrepreneurs.
According to Visa, the number of women entrepreneurs is growing around the world, with 163 million starting businesses since 2014 alone. Additionally, the highest percentage of these women are in Africa, where 26 per cent of women start or manage a business. She’s Next campaign in Africa that is powered by Visa, is expected to harness the power of Visa’s global brand and network to build awareness of African women entrepreneurs and invest in them to provide them with tools to build their businesses.